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Are You A Soul-Powered Entrepreneur? Take the Quiz!

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Have you noticed? There seems to be a major upswing in those of us who are heart-based, soul-powered, purpose-driven and conscious entrepreneurs. Yes, we desire to make money in our businesses to support our families and ourselves. But equally important, we want to change lives and make a difference in...
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Have you noticed? There seems to be a major upswing in those of us who are heart-based, soul-powered, purpose-driven and conscious entrepreneurs.

Yes, we desire to make money in our businesses to support our families and ourselves.

But equally important, we want to change lives and make a difference in the world.

There are companies big and small who believe in the importance of being intentional about how we work.

Whether it’s Patagonia whose mission is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” the explosion of healers and coaches who are offering their healing gifts to the world, or the conversations about “work-life balance,” there is a revolution happening in how we spending our working hours.

Are you part of it?

Take this quiz to find out. Answer “True” or “False” to each question, then we’ll tally your score at the end.

  1. You feel like you have a specific mission to fulfill in your life, on this planet, at this specific time in history – and your business is connected to your passions and purpose (even if you can’t fully articulate what it is).
  2. You have a strong desire to change lives, lessen suffering and promote wellbeing, happiness or success, make a positive impact on humanity, or care for the Earth – and you use your business as a vehicle for this transformation.
  3. You believe in a force larger than yourself – call it Source, God, Spirit, Life or Love and tap into that energy for inspiration, rejuvenation and direction in your work.
  4. You make room for miracles, serendipity, synchronicity, the “unknown” and “inexplicable” to co-create in unexpected and beneficial ways within your biz.
  5. You understand that we are all connected and you give back in time, money or energy to your community and larger world that is funded or tied into your profession.
  6. You consult your intuition for information, as well as use strategic thinking to make informed decisions in your business.
  7. You regularly set aside time to focus your intent through goal-setting, ceremony, vision boards, altars, or journaling.
  8. You know that you are inherently abundant – money is simply one form of energy, there is no competition and abundance can come to you in many ways.
  9. Your presence and inner wisdom is as (if not more) important than your trainings, abilities, personality or knowledge when it comes to working with your clients.
  10. Your business is the next phase of your personal evolution – your inner beliefs, emotions and potential are being given a magnificent opportunity to be seen and healed. “Mistakes” or challenges are simply opportunities for growth and awareness.
  11. You know there is more to life than working and you strive to make time for pleasure, self-care and well-being. (Sometimes more successfully than others!)

Now add up how many “True” answers you had.

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Score 1-3:  Emerging Soul-Powered Entrepreneur 

Have you been receiving nudges, whispers or inspiration on adding more passion and purpose into your work world? It’s time! Your soul is awakening and a business is calling.

Additional Support: Finding a mentor, taking time to drop into your heart and vision and taking one step at a time will support your journey.

Score 4-6: Evolving Soul-Powered Entrepreneur

Congratulations. You know you have a mission and you are actively working toward creating a business that supports both you and your clients. Just as your spiritual or personal growth journey has been unfolding over the years, so will your business. Keep tending to both your inner and outer world.

Additional Support: Investing in yourself and your business through additional trainings or coaching, remembering that every time you up your service in the world you must also up your self-care, and strategically building your business will serve you well.

Score 7-11: Empowered Soul-Powered Entrepreneur

Your soul is on fire! You have an inner drive to make a real impact on the world, while also making a good income. Your presence, intent, intuition and beautiful mind are co-creating a beautiful life and business. Thanks for being a part of the Soul-Powered Revolution!

Additional Support: Partnering and gathering with other soul-powered entrepreneurs, prioritizing what you and your business need to focus on and adding in plenty of self-care will support you in making an even bigger impact in the world.

So what kind of soul-powered entrepreneur are you? What other qualities or characteristics do you see in yourself or other soul-powered entrepreneurs?

Do comment below. I’d love to hear from you!

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Overworked, Overbooked & Overwhelmed in Your Business? Oh no!

first post image
“But I thought it was divine!” wailed Julia*, my private business coaching client. (*Nope, that’s not Julia’s real name.) We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business. While she had many splendid reasons that...
read post

“But I thought it was divine!” wailed Julia*, my private business coaching client.

(*Nope, that’s not Julia’s real name.)

We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business.

While she had many splendid reasons that made the training seem like a perfect opportunity, she realized that her choice had actually been motivated by deep-seated subconscious feelings of loneliness, unworthiness and craving external recognition with a side dose of fear and desperation.

Julia had been challenging herself to THINK BIGGER – and that often translated to WORK HARDER. Yet working harder is rarely the answer to any problem when you have the perfectionist, overachiever tendencies (as me & my peeps tend to have). So when she looked at the bigger picture that included ALL her commitments, the training didn’t serve her – or her business.

Like many of my clients, Julia has a crazy amount of responsibility on her plate (don’t we all these days?!?) as a six-figure heart-based entrepreneur, coach and single mama who is actively growing her business and offering transformational destination retreats.

For everyone I talk to –  life and business, feels mighty intense these days!

Many of us are struggling with cash flow issues, technology challenges,and having way more ideas than time or trying to overcome the fear to take a leap into a bigger vision for ourselves and our businesses – while remembering our health and happiness. New problems seem to pop up every day and it feels like there’s never enough time to deal with them.

Quite frankly, we feel like our pants are on fire!

With all the stressors of life and biz, it can be challenging to figure out what to say “yes” or “no” to, how to prioritize what most needs to happen in your business – AND still stay sane and take care of yourself.

So before you add ONE MORE item to your “to do” list, how do you know if it’s perfectly “divine” or not a wise decision?

Here’s my 3 step decision-making solution.

Pick a decision you need to make – whether it’s around another project, training, social engagement or business opportunity. Could be… Should I say “yes” to presenting at this conference? Should I work on building my website? Is doing a webinar the way to market my retreat?

Got your question in mind? Good.

Now, as my firefighting hubby teaches our kiddos in case of a fire,
I want you to STOP. DROP. AND ROLL.

Before you add ANYTHING to your plate, I want you to first STOP. Get still (just for a moment. Please!).

First check in with how you FEEL as you ask yourself these questions:

♥        Does the thought of adding one more item to your “to do” list make you want to cry or scream? (Be honest!)

♥        Are you snippy with your partner, family, co-workers, clients or friends even when they are trying to help? (Uh-oh!)

♥        Do you sit down to work and feel unfocused, overwhelmed or not sure where to start?

♥        Do you have a low-level sense of anxiety, like you just can’t catch a breath?

♥        Are you “out of the flow” – money is tight, technology snafus keep cropping up, communication is garbled or situations are just not panning out for you?

♥        Can you remember the last time you took an entire day off or even a few hours – just for yourself? (No, time with your family doesn’t count!)

You are doing too much if you said, “Yep, that’s me” to one or more of these questions. I want you to proceed with caution – like my hubby does when entering a burning building – before adding one more iota to your life or business. Then…

After you read these instructions, I want you to drop down into your heart, take a few deep breaths and ask yourself: “How do I want to feel day-to-day in my life and in my business?”

Got your answer? (STOP. AND DROP. If you don’t!)

For me, I want to feel a combination of stimulated and calm. What’s your most desired feeling?

Now check in with your question:

Does your project, training, social engagement
or business opportunity support this feeling?

Again, drop down into the FEELING of it – not all the reasons that your mind justifies why it is or isn’t not what you “should do.” Some of the best decisions I ever made, made absolutely no “sense” but they felt right and turned out to be golden.

(Bonus: For those of you who are visual, I often picture myself having a conversation with my inner wise woman and see what she has to say about my decision.)

Got a yes?

Great. There’s still one more piece. Before jumping in and going for it, take a look at ALL the projects and commitments you have.

Now ask yourself:

Given EVERYTHING that’s going on in your life, does your project, training,
social engagement or business opportunity still support your desired feeling?

Still got a yes? Awesome. Move on to Step 3: ROLL.

Got a “not sure” or “I don’t know?”

Try DROPPING in and seeing if you take other projects or commitments OFF your plate if that would change your response. (See next step on how to do that!)

Got a no or a “not now?”

Great. Give yourself permission to say so. No is a powerful and often wise answer.

This last step is the key!

Please please please do NOT keep adding projects onto
your plate without ROLLING something else off.

What do I mean by that? Well, you can either ROLL another “to do” entirely off your plate (as in over the edge of the cliff, never to be seen again). Delete it. Forget about it. Wipe it off!

Or you can ROLL the project on down the road to a few days, weeks, months or years later.

Because here’s the deal. Most of us are already overloaded to the max. When we say “yes” to a new opportunity, then we have to also make some hard decisions and say “no” to other plans.

So look at your calendar. I hope you have both a daily calendar – and a month-by-month project calendar for the year. (If not, picture all the projects and work you have to do for this month.) Before you say YES to anything else, you need to take something else off your plate and delete or reschedule it.

Ok, so if you are contemplating saying “yes,” it’s time to get real.

If you are adding in a new project…

How much time will this new project or commitment take? Make sure you are thinking through ALL the steps of this project and not forgetting pieces or details.

What specific days and times can you schedule into your calendar?

Is this project one of your HIGHEST priorities right now? If so, what other projects need to be ROLLED off your “to do” list permanently? Which ones can be moved out 3 or 6 months?

How much can you realistically get done this [day, week, month] AND STILL have time for self-care, family and everyday life?

What about surprise problems that come up (and they always do) … Factoring in surprise issues, do you still have time for this new project?

So if you ran your project through this gauntlet of questions and still are getting a YES – you have enough bandwidth to take it on, it supports the feeling you want to nurture within yourself AND you have enough time in your schedule for it, then HOORAY! Let’s call this a “divine” decision.

If not, then PLEASE START SAYING NO!
(My 2 year-old is offering a free training on this.)

While it may take a few minutes longer to make a wise decision, in the end your life, your business and most importantly your happiness will thank you.

Why?

Because I believe in my bones that our heart-based businesses are a marriage between the spiritual (your soul, intuition, creativity, feeling) and the practical (business strategy + systems, websites, technology – the works!).

Your personal happiness and your business’ success depends you paying close attention to BOTH.

So please – choose wisely – then map out your next few days, weeks or months with KINDNESS.

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income – while staying sane and practicing self-care. If you need support in prioritizing your to do list to finally create a successful retreat-based business or stunning destination retreat, you can find her at meghan@wanderlustentrepreneur.com.

avatar

Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Overworked, Overbooked & Overwhelmed in your Retreat Business? Oh no!

first post image
“But I thought it was divine!” wailed Julia*, my private business coaching client. (*Nope, that’s not Julia’s real name.) We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business. While she had many splendid reasons that...
read post

“But I thought it was divine!” wailed Julia*, my private business coaching client.

(*Nope, that’s not Julia’s real name.)

We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business.

While she had many splendid reasons that made the training seem like a perfect opportunity, she realized that her choice had actually been motivated by deep-seated subconscious feelings of loneliness, unworthiness and craving external recognition with a side dose of fear and desperation.

Julia had been challenging herself to THINK BIGGER – and that often translated to WORK HARDER. Yet working harder is rarely the answer to any problem when you have the perfectionist, overachiever tendencies (as me & my peeps tend to have). So when she looked at the bigger picture that included ALL her commitments, the training didn’t serve her – or her business.

Like many of my clients, Julia has a crazy amount of responsibility on her plate (don’t we all these days?!?) as a six-figure heart-based entrepreneur, coach and single mama who is actively growing her business and offering transformational destination retreats.

For everyone I talk to –  life and business, feels mighty intense these days!

Many of us are struggling with cash flow issues, technology challenges,and having way more ideas than time or trying to overcome the fear to take a leap into a bigger vision for ourselves and our businesses – while remembering our health and happiness. New problems seem to pop up every day and it feels like there’s never enough time to deal with them.

Quite frankly, we feel like our pants are on fire!

With all the stressors of life and biz, it can be challenging to figure out what to say “yes” or “no” to, how to prioritize what most needs to happen in your business – AND still stay sane and take care of yourself.

So before you add ONE MORE item to your “to do” list, how do you know if it’s perfectly “divine” or not a wise decision?

Here’s my 3 step decision-making solution.

Pick a decision you need to make – whether it’s around another project, training, social engagement or business opportunity. Could be… Should I say “yes” to presenting at this conference? Should I work on building my website? Is doing a webinar the way to market my retreat?

Got your question in mind? Good.

Now, as my firefighting hubby teaches our kiddos in case of a fire,
I want you to STOP. DROP. AND ROLL.

Before you add ANYTHING to your plate, I want you to first STOP. Get still (just for a moment. Please!).

First check in with how you FEEL as you ask yourself these questions:

♥        Does the thought of adding one more item to your “to do” list make you want to cry or scream? (Be honest!)

♥        Are you snippy with your partner, family, co-workers, clients or friends even when they are trying to help? (Uh-oh!)

♥        Do you sit down to work and feel unfocused, overwhelmed or not sure where to start?

♥        Do you have a low-level sense of anxiety, like you just can’t catch a breath?

♥        Are you “out of the flow” – money is tight, technology snafus keep cropping up, communication is garbled or situations are just not panning out for you?

♥        Can you remember the last time you took an entire day off or even a few hours – just for yourself? (No, time with your family doesn’t count!)

You are doing too much if you said, “Yep, that’s me” to one or more of these questions. I want you to proceed with caution – like my hubby does when entering a burning building – before adding one more iota to your life or business. Then…

After you read these instructions, I want you to drop down into your heart, take a few deep breaths and ask yourself: “How do I want to feel day-to-day in my life and in my business?”

Got your answer? (STOP. AND DROP. If you don’t!)

For me, I want to feel a combination of stimulated and calm. What’s your most desired feeling?

Now check in with your question:

Does your project, training, social engagement
or business opportunity support this feeling?

Again, drop down into the FEELING of it – not all the reasons that your mind justifies why it is or isn’t not what you “should do.” Some of the best decisions I ever made, made absolutely no “sense” but they felt right and turned out to be golden.

(Bonus: For those of you who are visual, I often picture myself having a conversation with my inner wise woman and see what she has to say about my decision.)

Got a yes?

Great. There’s still one more piece. Before jumping in and going for it, take a look at ALL the projects and commitments you have.

Now ask yourself:

Given EVERYTHING that’s going on in your life, does your project, training,
social engagement or business opportunity still support your desired feeling?

Still got a yes? Awesome. Move on to Step 3: ROLL.

Got a “not sure” or “I don’t know?”

Try DROPPING in and seeing if you take other projects or commitments OFF your plate if that would change your response. (See next step on how to do that!)

Got a no or a “not now?”

Great. Give yourself permission to say so. No is a powerful and often wise answer.

This last step is the key!

Please please please do NOT keep adding projects onto
your plate without ROLLING something else off.

What do I mean by that? Well, you can either ROLL another “to do” entirely off your plate (as in over the edge of the cliff, never to be seen again). Delete it. Forget about it. Wipe it off!

Or you can ROLL the project on down the road to a few days, weeks, months or years later.

Because here’s the deal. Most of us are already overloaded to the max. When we say “yes” to a new opportunity, then we have to also make some hard decisions and say “no” to other plans.

So look at your calendar. I hope you have both a daily calendar – and a month-by-month project calendar for the year. (If not, picture all the projects and work you have to do for this month.) Before you say YES to anything else, you need to take something else off your plate and delete or reschedule it.

Ok, so if you are contemplating saying “yes,” it’s time to get real.

If you are adding in a new project…

How much time will this new project or commitment take? Make sure you are thinking through ALL the steps of this project and not forgetting pieces or details.

What specific days and times can you schedule into your calendar?

Is this project one of your HIGHEST priorities right now? If so, what other projects need to be ROLLED off your “to do” list permanently? Which ones can be moved out 3 or 6 months?

How much can you realistically get done this [day, week, month] AND STILL have time for self-care, family and everyday life?

What about surprise problems that come up (and they always do) … Factoring in surprise issues, do you still have time for this new project?

So if you ran your project through this gauntlet of questions and still are getting a YES – you have enough bandwidth to take it on, it supports the feeling you want to nurture within yourself AND you have enough time in your schedule for it, then HOORAY! Let’s call this a “divine” decision.

If not, then PLEASE START SAYING NO!
(My 2 year-old is offering a free training on this.)

While it may take a few minutes longer to make a wise decision, in the end your life, your business and most importantly your happiness will thank you.

Why?

Because I believe in my bones that our heart-based businesses are a marriage between the spiritual (your soul, intuition, creativity, feeling) and the practical (business strategy + systems, websites, technology – the works!).

Your personal happiness and your business’ success depends you paying close attention to BOTH.

So please – choose wisely – then map out your next few days, weeks or months with KINDNESS.

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income – while staying sane and practicing self-care. If you need support in prioritizing your to do list to finally create a successful retreat-based business or stunning destination retreat, you can find her at meghan@wanderlustentrepreneur.com.

avatar

Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Got Website Woes? Can’t Get Your Business Bliss On?

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“MY Mama! MY blankie! MY stuffy!” My two year-old is shouting at the top of her lungs at her 8 year-old brother. She’s oblivious that it’s 5:30 in the morning – and that at the moment, he has no interest in any of these precious items – it’s all about...
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“MY Mama! MY blankie! MY stuffy!”

My two year-old is shouting at the top of her lungs at her 8 year-old brother. She’s oblivious that it’s 5:30 in the morning – and that at the moment, he has no interest in any of these precious items – it’s all about her.

Unfortunately many of us heart-based entrepreneurs, coaches and healers who offer transformational destination retreats are just as unwittingly “me” focused in our businesses, even though our deepest intent is to be of service to our clients.

woman-thinkingI can’t tell you how many times I’ve gone to review a client’s website only to find a statement like: “Welcome to Heartfelt Business! Maggie Sue is a Reiki Master, Massage Therapist & Energy Worker who has 14 years experience and has served hundreds of clients!”

Then I pop over to Maggie’s retreat page and it says: “Join me in Bali for 6 days and 5 nights of transformation and fun!”

Now imagine that you are Maggie’s client. Your heart has just been crushed. Or you are struggling with your weight. Maybe your finances are in disarray. You have real, serious and pressing problems. You want help.

And yet Maggie’s website is shouting “Me! Me! Me!” instead of asking “How can I help YOU?”

Ouch….

If you might also being guilty of having an egocentric rather than client-centric business and website, it’s okay. You are not alone!

Fortunately we can turn your business around from being about “me” (the practitioner) to being about “you” (the client) with few tweaks of your mindset and several action steps.

Every successful business is based on solving a pressing problem for their customers. This is called your promise. The more clearly you can articulate your promise – what problem you solve, the more profitable and transformative your business will be.

Got back pain? See a chiropractor.

Hungry for breakfast? Stop at a café.

Don’t know how to position, brand or market your retreat? You need a business coach and retreat strategist.

Many heart-based coaches and healers haven’t taken the time to become crystal clear on what makes you uniquely able to solve a practical pressing problem for your clients. I’m talking about the kind of problem that keeps people up at night. The one they worry about when sitting on their couch.

We haven’t identified and communicated their pain points or what tangible benefits are the result of working with us. Heck, we many not even want to point out that our clients have problems or some kind of pain in their life since we want everyone to be happy! And successful!!

exhausted-manWe make the mistake of talking about our modalities – all the trainings and certifications that we’ve collected along the way. Of course we absolutely need all our education, expertise and experience to be of service for our clients. Yet we don’t need to lead with this information.

Your training is about “me.” The truth is most clients don’t really care HOW you solve their problem – they just want you to help them solve it. Imagine your knee surgeon telling you the name of each scalpel she’s planning to use on your operation. Most likely you don’t care which tool – you just want her to enable you to walk without limping anymore.

It’s the difference between saying, “I’m a business coach and shamanic healer.” (This is about “me”) versus “I launch heart-based entrepreneurs, coaches and healers who offer transformational destination retreats into profitable online businesses.” (This is about “you” and the problem I solve.)

When you communicate the problem you solve clearly, and a client finds you – they should feel relief. Finally! Someone who gets me, knows what I’m going through and can help me solve my problem. Hallelujah!

I can’t tell you how many of my clients sigh when, after listening to their challenges, I say, “So. You want to have the freedom to work from anywhere in the world. You are all about changing lives – and you want to make a greater impact than you already do but you don’t know how to do that. Of course you want to make great money, but your website is a bit embarrassing, you’re fuzzy on your offerings and you’re constantly struggling to bring enough clients in. Plus you’re tired of doing this alone. You’re ready to share your message in a bigger way and you want someone to tell you how to do it.”

Ah. Finally! Someone who can solve a real pressing problem in their life!

Action Step: What’s your promise? What real, pressing problem can you solve for your client? Use this on your website and when you introduce yourself!

Picture yourself talking to your best girlfriend. Most likely you are talking a mile a minute, in a relaxed conversational tone, right?

Now go read your website or promotional material. Or imagine yourself sitting down at your computer to write copy for your website. Most likely you’ve shifted into more formal language. You’ve probably adopted spiritual speak, therapeutic speak, or healer speak. Talking “normally” just flew out the window.

successAs a healer, coach or therapist, we are trained to see the underlying issues that our clients struggle with. Perhaps they have entitlement or self-worth issues. Maybe they could benefit from the physiological and mental benefits of restorative yoga. Or their real issue might be that they haven’t connected to divinity or found their authentic self.

Yet how many of our clients tell their BFF that their real problem is that they haven’t connected to source lately? That the physiological benefits of yoga would make a huge difference in their life? Or that they are struggling to feel less entitled?

While as practitioners we may know that incredible, miraculous changes would happen in our clients’ lives if they tapped into their authentic power, we have to meet our clients where they are at and speak their language.

Every good relationship coach knows that someone who craves a passionate, intimate, romantic relationship really needs to start by loving and valuing themselves. Yet who wants to hear that you need to do some deep inner work on yourself before you are going to be in a healthy, fulfilling relationship?

But if you say, “Can’t wait to meet your soul mate? Tired of relationship after relationship not working out? Ready to meet the man or woman of your dreams?”

Now you’re talking – normally!

Action step: Review your website or trip page. Are you talking in the everyday language that your ideal client would use? When it comes to writing copy on your website or retreat webpage, don’t translate what your clients say into clinical or healer speak. Really listen to the words they use. Address their specific problems. Talk to them normally – the way you would to your girlfriend. Please!

How many times have you received an e-newsletter in your inbox that tells you all about a healer or coach’s next event or program and you haven’t heard from them in months?

Yep, another case of “all about me.”

unhappy-entrepreneurOuch again…

Of course as the healer or coach sending out the e-newsletter, we know our event or program is amazing and transformative. We are super excited about it and can’t wait to share it with our clients.

And yet when you send out newsletter after newsletter that only talks about your events, you are not truly being in service to your clients.

What about sending newsletters that have high-value content and info that solves your clients pressing problems month-after-month? You give first. You show that you care. You have expertise and wisdom to share.

You create an enticing freebie on your website – an ebook, audio or video, a report that gives the first steps to delivering on your promise. (No one is going to give you their email to “Join my newsletter for tips & the latest news!” these days.) You deliver a free webinar that is chock full of information and action steps.

Then… and only then do you make an offer to continue working with you. Because you have so much more to share and have established that you deserve to be paid for it.

Come from a place of abundance. Share your best material. Consistently and for free. Don’t worry about giving away for “nothing” because in order to truly implement your material and integrate it into their lives of course your clients are going to want and need to work with you.

Be generous!

Action step: Do you have an enticing high-content freebie on your website? Are you sending out quality information at least once a month (if not weekly) and then occasionally sharing news on your events, program or retreat? Do you offer free teleclasses or webinars to build your list? If not, start now!

For centuries, humans have gathered around the fire or snuggled up at bedtime to listen to stories. A good story hooks our attention, creates connection between the author or characters and the reader and can teach us a lesson.

woman-brainstormingYour bio should be a good story – not read like a resume. Your bio should help your clients get to know, like and trust you so they are more likely to buy from you (because what you are selling is going to deeply impact their life – right?)

When you tell your story – the challenges you’ve overcome, how you gained the hard-won wisdom in your life and you share yourself in an open, vulnerable (and yes still professional) way, then your clients instantly get that you know what you are talking about. You’ve been through the trenches and have come out the other side all-the-wiser.

Ultimately your bio isn’t even about “me” – it’s about “you,” your client. You are selecting stories that illustrate their problems and how you can solve them. It’s an opportunity to teach, to hint at the process you use, to show your clients that they are not alone and they too can make the change they want to see in their life.

Yes, you can sprinkle in references to your credentials in a conversational way. But no one is all that interested in how many letters you have after your name, how many hours you sat through a training or how many different modalities you have mastered.

Here’s a few examples of bios that tell a story & still establish credibility:

Mine: www.wanderlustentrepreneur.com/meghan-gilroy/
Cara Andershock’s: www.journeystothesacred.com/meet-cara
Sara Dochterman’s:www.getgutsygoddess.com/about-2/

Action step: Re-read your bio. Are you telling your story in a way that lets your clients know, like and trust you? Or does it read like a spruced up resume or CV? Rewrite your bio as a story.

Summing up: There are times when my toddler shifts out of being “all about ME!” and is quite helpful and sweet – she unpacks her and her brother’s lunchbox or rubs his back when he’s chilling on the couch. When she does, you just want to love her up and squeeze her.

Shifting from “me” to “you” in your business will have similar positive results.

As you make the changes I’ve recommended in your business so that it’s less ego-centric and more client-centric, you’ll attract more clients, foster deeper transformation and make more money.

Now that’s being of service!

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income. If you have website woes or can’t get your business bliss on, you can find her at meghan@wanderlustentrepreneur.com.

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Got A BIG Problem? Awesome! You’ve Got A BIG Opportunity!

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Giggles are erupting from the backseat as my eight year-old son, Bodhi, and two year-old daughter, Téa, are competing in a loud voice contest. “What’s YOUR problem?” Bodhi’s asking Téa, who mimics him loudly the best she can with a “What pob-em?” and not to be outdone, he responds in...
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Giggles are erupting from the backseat as my eight year-old son, Bodhi, and two year-old daughter, Téa, are competing in a loud voice contest.

“What’s YOUR problem?” Bodhi’s asking Téa, who mimics him loudly the best she can with a “What pob-em?” and not to be outdone, he responds in a booming voice, “No, what’s YOUR problem?”

Laughter abounds.

We’re playing a game (yelling aside) that I designed to help my budding entrepreneurial boy – and if you’re a business-savvy healer or coach, you can play along too.

You see, every successful business shares TWO characteristics – they have a product or service to sell AND they solve a pressing problem for their customers.

Since there are billions of people on this planet, and all of them have issues and problems that need solving – this means that there is no lack of business out there for all of us and that is VERY exciting!

Some problems that businesses solve are immediate – such as needing to go to a grocery store to buy food because we are hungry. While other issues are more intangible (but equally important) such as the frustration heart-based purpose-driven entrepreneurs feel from playing small yet feeling overwhelmed by the mechanics of how to get their message out there to the people who they are meant to help.

*And just to be clear, just because a person has a problem it doesn’t mean they are writhing on the floor in some kind of pain (although sometimes they are).

A problem is simply a want or need that hasn’t been met yet.

For example: Is your client a sci-fi geek and adrenaline junkie who is going bonkers at their desk job feeling like no one gets him? Great. That’s a problem you can solve with a sci-fi adventure retreat. (In fact one of our Retreat Blueprint course members Patricia Tallman is doing just that!)

So… the more clearly you can define the problem you solve for your clients, the more successful you’ll be. And if your business solves a BIG bold problem for people that’s fantastic!

That’s why when the kiddos and I are running around doing errands, I’ll pick a business and ask Bodhi, “What’s YOUR problem if you are going to the dry cleaners?” and he’ll say: “I have clothes that shouldn’t go in the washer and they’re going to iron out the wrinkles from our dress-up clothes mom!” Smart boy!

Now – what about YOUR business?
What problem do you solve for your clients?

If you don’t know what it is – or if you could be doing a better job at explaining your message, then that’s a REAL PROBLEM that we are going to fix right now!

I was playing the “what’s YOUR problem” game with Carrie,* an energy healer & life coach and private client of mine.

“So what pressing, real-life problem do you solve for your clients?” I asked.

“Oh that’s easy!” she enthusiastically replied, “I help people have an authentic and direct relationship with Spirit so you can have a deep connection with your true self.”

Er, no.

While as a shamanic healer I totally understand what Carrie means, and would agree that everyone on this planet would deeply benefit from doing this – as a business coach, I have to be straight up and say that this is not a pressing problem – it’s an airy-fairy one.

Airy-fairy problems are typically stated in spiritual jargon, therapeutic speak or coaching keywords. They are often intellectual explanations of the deeper, underlying issues that your clients face rather than their real-life everyday problems.

A pressing problem, on the other hand, is an everyday challenge that keeps your client up at night. It’s the kind of problem that they worry about when they are sitting on the couch, about to dip their spoon into a pint of Ben-n-Jerry’s New York Super Fudge Chunk ice cream.

Pressing problem: You’re a baby boomer and you want to be able to bend over without feeling so creaky, find the strength and stamina to tackle long flights of stairs, and have more energy to keep up with your grandchildren! (Yep – grab me another pint!)

Pressing problem: You’ve been married for 7 years, have 2 kids and a busy job, and you and your wife are constantly bickering, rarely have sex and can’t remember why you got together in the first place. Practical – and pressing.

Pressing problem: You ran your first transformational destination retreat and struggled to get people to sign up even though everyone loved the idea. You lost money on it and realize that in hindsight, you had no clue on how to market it outside of your current (small) email list. (Solution: our The Retreat Blueprint Program of course!)

Your homework: Ask yourself, “What real-life, pressing problem do I solve for my clients?” Write down your answer. Now ask, “Is this a problem that keeps my clients up at night? That they worry about on the couch? Or is this an ‘airy-fairy’ problem?” Revise accordingly using Step 2.

* not her real name

If you are feeling some resistance to the idea of using a plain-English, pressing problem, then I’m going to ask you to pay extra special attention to what happened next with Carrie.

“Wait!” she protested when I broke it to her that her pressing problem wasn’t really a pressing problem. “But I’m a spiritual healer and deep-dive life coach and my people do come to me wanting to be more authentic. My clients respond to this ‘airy-fairy’ language!”

I assured her that I wasn’t discounting the level of success she currently enjoyed (or dissing my fairy friends) – yet she came to me wanting to share her powerful message with more of the right people, making a greater impact. So clearly a piece wasn’t working. She reluctantly agreed.

I asked her to close her eyes and picture the last new client who came to her, “Back up to the first time you spoke with her. Replay the words that she said to you. Really listen to what she says. Now tell me what she is saying to you in her own words.”

Carrie got quiet, then she reported in, “She’s saying, ‘I’m so tired of putting everyone else before me. I’m always doing what my boyfriend wants, what my parents want me to do, but I never do what I want.”

Gently I ask, “Is she saying anything about having an ‘authentic and direct relationship with Spirit’?”

“No,” Carrie admits.

“Anything about having a deeper connection to her true self?” I prod.

“No,” Carrie says with a sigh. “Those are my words, not hers.”

Your homework: Think back to your last 3-5 clients. What prompted them to come see you? If you take notes on your clients, go back and look for real-life pressing problems.

Make it a practice to write down the exact words your clients use – highlight them for use in promotional materials.

If you don’t have clients yet, consider what kind of issues your friends, family or co-workers often turn to you for help or what problems you’d like to solve for people.

One final word of caution as you get clear on your pressing problem…

Ultimately, most people really don’t care HOW you solve their problem; they just want it solved. So if you can tell them WHY they should work with you and WHAT problem you can fix, they will gladly give you their business.

I often read heart-based entrepreneur’s websites or retreat webpages that go on and on about the meditations and experiential exercises and techniques that they use when working with their clients or on their retreats. This does not make your clients want to buy from you.

Picture going to a heart doctor and having them drone on about which kind of scalpel she plans on using for your surgery. Most likely it doesn’t matter to you – as long as your heart works better when you’re done with the operation.

Likewise if you go to see a massage therapist, do you really care if they use Swedish deep tissue or Hawaiian Lomi Lomi to work that knot out of your shoulder? Probably not! You just want relief and relaxation.

So do yourself – and your clients a favor, give them a great reason to work with you by explaining what problem you solve, why solving this problem matters and the difference they’ll feel in their life. Please DON’T go overboard explaining your trainings and modality.

Your homework: Go look at your website. Do you talk more about you, your modality and trainings (the HOW you will solve your clients’ problems) than the WHY they should work with you and WHAT problem you solve? If you answered yes, then it’s time for some tweaking!

Now you have an action plan for revamping the copy of your website, shifting the language on your sales and retreat pages and having a better 60-second explanation for describing what you do.

After all, isn’t it time for you to nail down how you can truly be of service to your tribe by clearly solving a pressing problem? I know that you are sooo ready to share yourself in a bigger way and make a more powerful impact on the world, true?

And if you still need more practice identifying your pressing problem, then next time you’re driving around your town, play the “What’s YOUR problem?” game. As you pass each local business state the problem they solve for their clients. I promise this will help ingrain this concept into your head and that will help translate it into your business.

Want bonus points?

Play with a friend – at the top of your lungs. My kids and I will be playing along with you. 🙂

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan boosts heart-based entrepreneurs, coaches and healers into making a greater impact and bigger income with their purpose-driven, problem-solving businesses. If you need help identifying your business’ BIG problem, check out her Wanderlust Business Coaching package and schedule a strategy session with her. You can also find her at meghan@wanderlustentrepreneur.com when she isn’t playing with her kiddos.

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.