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I cannot let my fear dictate where I go or how I live

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Is It Safe To Go On Retreat These Days? As I’m gearing up for my trip to Mexico, two earthquakes struck in the past 2 weeks. Participants quickly messaged, “Is the trip still on?” The first earthquake hit 6 hours away, the second struck closer to “home” in Mexico City....
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Is It Safe To Go On Retreat These Days?

As I’m gearing up for my trip to Mexico, two earthquakes struck in the past 2 weeks.

Participants quickly messaged, “Is the trip still on?”

The first earthquake hit 6 hours away, the second struck closer to “home” in Mexico City. Our base for the trip is on the outskirts of the city, at the pyramids of Teotihuacan, about an hour away.

Yes, I reassured everyone, we are going… and we all sent prayers to the affected areas.

Then I caught my husband mumbling under his breath, “It’s safer to stay close to home these days and not go out of the country.”

While I appreciate his protectiveness and concern, I have to wholeheartedly disagree with that kind of thinking.

Was it safe for the folks who live in Florida or Houston to stay at home during the hurricanes?

Has it been safe for the people of London who have lived through multiple terrorist attacks?

 Is it safe for the millions who live anywhere a natural or manmade disaster hits?

The truth is that nowhere in the world is “safe” these days. One person’s home is another’s destination. Your destination is someone’s home. And truthfully no matter where we live or travel to is “safe.”

The idea of “safe” is simply our mind trying to reassure ourselves against the unpredictability of life.

So whenever I plan a retreat, I go where I feel called. Of course I calculate the potential risks and use common sense – I would not be inclined to go to certain war-torn areas right now.

But I cannot let my fear dictate where I go or how I live – and I pray that you don’t either.

After all, I may think it’s “safe” to stay at home in my small mountain town and not get on an airplane.

And yet when the US National Safety Council compiled an odds-of-dying table for 2008 comparing driving accidents versus air travel, it calculatedthe odds of dying in a motor vehicle accident to be 1 in 98 for a lifetime. For air and space transport, the odds were 1 in 7,178 for a lifetime. Even in absolute numbers, driving is more dangerous, with more than 5 million accidents compared to 20 accidents in flying.*

I’ll take a plane any day even though my mind feels it’s safer to get into my car!

Just this week, I only have to remember one of my husband’s fellow firefighter’s brothers who died in a truck accident, just a few miles from our home. My heart goes out to him and his family.

As a retreat leader, it’s part of your responsibility to educate your clients on the risks and rewards of travel (and that’s just one reason why we stress the importance of legal forms!).

Just as you might help your participants overcome doubts or fears in other aspects of their lives, you also need to help illuminate the irrational fears that come up when traveling.

After all, isn’t that the part of the beauty of traveling?

That you put yourself in a different environment and get to see the world through different eyes?

That new perspective then helps you see your life (or your business) from a new point of one – one that could bring more joy or success or transformation to yourself and those you touch.

As for me, and my participants, we’re headed to Mexico. We’re heading the call and we’ll face any fears or situations as they come.

I believe in following my heart and living my life to the fullest. And that involves the risk of waking up and walking out my front door every day – whether I’m driving down the street to my office or hopping on a plane to an exotic destination.

What about you? How do you educate your clients on the safety and risks of retreats? Comment below!

* Source: http://traveltips.usatoday.com/air-travel-safer-car-travel-1581.html

This post originally appeared on Wanderlust Entrepreneur.

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Are You A Soul-Powered Entrepreneur? Take the Quiz!

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Have you noticed? There seems to be a major upswing in those of us who are heart-based, soul-powered, purpose-driven and conscious entrepreneurs. Yes, we desire to make money in our businesses to support our families and ourselves. But equally important, we want to change lives and make a difference in...
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spark

Have you noticed? There seems to be a major upswing in those of us who are heart-based, soul-powered, purpose-driven and conscious entrepreneurs.

Yes, we desire to make money in our businesses to support our families and ourselves.

But equally important, we want to change lives and make a difference in the world.

There are companies big and small who believe in the importance of being intentional about how we work.

Whether it’s Patagonia whose mission is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis,” the explosion of healers and coaches who are offering their healing gifts to the world, or the conversations about “work-life balance,” there is a revolution happening in how we spending our working hours.

Are you part of it?

Take this quiz to find out. Answer “True” or “False” to each question, then we’ll tally your score at the end.

  1. You feel like you have a specific mission to fulfill in your life, on this planet, at this specific time in history – and your business is connected to your passions and purpose (even if you can’t fully articulate what it is).
  2. You have a strong desire to change lives, lessen suffering and promote wellbeing, happiness or success, make a positive impact on humanity, or care for the Earth – and you use your business as a vehicle for this transformation.
  3. You believe in a force larger than yourself – call it Source, God, Spirit, Life or Love and tap into that energy for inspiration, rejuvenation and direction in your work.
  4. You make room for miracles, serendipity, synchronicity, the “unknown” and “inexplicable” to co-create in unexpected and beneficial ways within your biz.
  5. You understand that we are all connected and you give back in time, money or energy to your community and larger world that is funded or tied into your profession.
  6. You consult your intuition for information, as well as use strategic thinking to make informed decisions in your business.
  7. You regularly set aside time to focus your intent through goal-setting, ceremony, vision boards, altars, or journaling.
  8. You know that you are inherently abundant – money is simply one form of energy, there is no competition and abundance can come to you in many ways.
  9. Your presence and inner wisdom is as (if not more) important than your trainings, abilities, personality or knowledge when it comes to working with your clients.
  10. Your business is the next phase of your personal evolution – your inner beliefs, emotions and potential are being given a magnificent opportunity to be seen and healed. “Mistakes” or challenges are simply opportunities for growth and awareness.
  11. You know there is more to life than working and you strive to make time for pleasure, self-care and well-being. (Sometimes more successfully than others!)

Now add up how many “True” answers you had.

cupsm

Score 1-3:  Emerging Soul-Powered Entrepreneur 

Have you been receiving nudges, whispers or inspiration on adding more passion and purpose into your work world? It’s time! Your soul is awakening and a business is calling.

Additional Support: Finding a mentor, taking time to drop into your heart and vision and taking one step at a time will support your journey.

Score 4-6: Evolving Soul-Powered Entrepreneur

Congratulations. You know you have a mission and you are actively working toward creating a business that supports both you and your clients. Just as your spiritual or personal growth journey has been unfolding over the years, so will your business. Keep tending to both your inner and outer world.

Additional Support: Investing in yourself and your business through additional trainings or coaching, remembering that every time you up your service in the world you must also up your self-care, and strategically building your business will serve you well.

Score 7-11: Empowered Soul-Powered Entrepreneur

Your soul is on fire! You have an inner drive to make a real impact on the world, while also making a good income. Your presence, intent, intuition and beautiful mind are co-creating a beautiful life and business. Thanks for being a part of the Soul-Powered Revolution!

Additional Support: Partnering and gathering with other soul-powered entrepreneurs, prioritizing what you and your business need to focus on and adding in plenty of self-care will support you in making an even bigger impact in the world.

So what kind of soul-powered entrepreneur are you? What other qualities or characteristics do you see in yourself or other soul-powered entrepreneurs?

Do comment below. I’d love to hear from you!

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Overworked, Overbooked & Overwhelmed in Your Business? Oh no!

first post image
“But I thought it was divine!” wailed Julia*, my private business coaching client. (*Nope, that’s not Julia’s real name.) We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business. While she had many splendid reasons that...
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“But I thought it was divine!” wailed Julia*, my private business coaching client.

(*Nope, that’s not Julia’s real name.)

We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business.

While she had many splendid reasons that made the training seem like a perfect opportunity, she realized that her choice had actually been motivated by deep-seated subconscious feelings of loneliness, unworthiness and craving external recognition with a side dose of fear and desperation.

Julia had been challenging herself to THINK BIGGER – and that often translated to WORK HARDER. Yet working harder is rarely the answer to any problem when you have the perfectionist, overachiever tendencies (as me & my peeps tend to have). So when she looked at the bigger picture that included ALL her commitments, the training didn’t serve her – or her business.

Like many of my clients, Julia has a crazy amount of responsibility on her plate (don’t we all these days?!?) as a six-figure heart-based entrepreneur, coach and single mama who is actively growing her business and offering transformational destination retreats.

For everyone I talk to –  life and business, feels mighty intense these days!

Many of us are struggling with cash flow issues, technology challenges,and having way more ideas than time or trying to overcome the fear to take a leap into a bigger vision for ourselves and our businesses – while remembering our health and happiness. New problems seem to pop up every day and it feels like there’s never enough time to deal with them.

Quite frankly, we feel like our pants are on fire!

With all the stressors of life and biz, it can be challenging to figure out what to say “yes” or “no” to, how to prioritize what most needs to happen in your business – AND still stay sane and take care of yourself.

So before you add ONE MORE item to your “to do” list, how do you know if it’s perfectly “divine” or not a wise decision?

Here’s my 3 step decision-making solution.

Pick a decision you need to make – whether it’s around another project, training, social engagement or business opportunity. Could be… Should I say “yes” to presenting at this conference? Should I work on building my website? Is doing a webinar the way to market my retreat?

Got your question in mind? Good.

Now, as my firefighting hubby teaches our kiddos in case of a fire,
I want you to STOP. DROP. AND ROLL.

Before you add ANYTHING to your plate, I want you to first STOP. Get still (just for a moment. Please!).

First check in with how you FEEL as you ask yourself these questions:

♥        Does the thought of adding one more item to your “to do” list make you want to cry or scream? (Be honest!)

♥        Are you snippy with your partner, family, co-workers, clients or friends even when they are trying to help? (Uh-oh!)

♥        Do you sit down to work and feel unfocused, overwhelmed or not sure where to start?

♥        Do you have a low-level sense of anxiety, like you just can’t catch a breath?

♥        Are you “out of the flow” – money is tight, technology snafus keep cropping up, communication is garbled or situations are just not panning out for you?

♥        Can you remember the last time you took an entire day off or even a few hours – just for yourself? (No, time with your family doesn’t count!)

You are doing too much if you said, “Yep, that’s me” to one or more of these questions. I want you to proceed with caution – like my hubby does when entering a burning building – before adding one more iota to your life or business. Then…

After you read these instructions, I want you to drop down into your heart, take a few deep breaths and ask yourself: “How do I want to feel day-to-day in my life and in my business?”

Got your answer? (STOP. AND DROP. If you don’t!)

For me, I want to feel a combination of stimulated and calm. What’s your most desired feeling?

Now check in with your question:

Does your project, training, social engagement
or business opportunity support this feeling?

Again, drop down into the FEELING of it – not all the reasons that your mind justifies why it is or isn’t not what you “should do.” Some of the best decisions I ever made, made absolutely no “sense” but they felt right and turned out to be golden.

(Bonus: For those of you who are visual, I often picture myself having a conversation with my inner wise woman and see what she has to say about my decision.)

Got a yes?

Great. There’s still one more piece. Before jumping in and going for it, take a look at ALL the projects and commitments you have.

Now ask yourself:

Given EVERYTHING that’s going on in your life, does your project, training,
social engagement or business opportunity still support your desired feeling?

Still got a yes? Awesome. Move on to Step 3: ROLL.

Got a “not sure” or “I don’t know?”

Try DROPPING in and seeing if you take other projects or commitments OFF your plate if that would change your response. (See next step on how to do that!)

Got a no or a “not now?”

Great. Give yourself permission to say so. No is a powerful and often wise answer.

This last step is the key!

Please please please do NOT keep adding projects onto
your plate without ROLLING something else off.

What do I mean by that? Well, you can either ROLL another “to do” entirely off your plate (as in over the edge of the cliff, never to be seen again). Delete it. Forget about it. Wipe it off!

Or you can ROLL the project on down the road to a few days, weeks, months or years later.

Because here’s the deal. Most of us are already overloaded to the max. When we say “yes” to a new opportunity, then we have to also make some hard decisions and say “no” to other plans.

So look at your calendar. I hope you have both a daily calendar – and a month-by-month project calendar for the year. (If not, picture all the projects and work you have to do for this month.) Before you say YES to anything else, you need to take something else off your plate and delete or reschedule it.

Ok, so if you are contemplating saying “yes,” it’s time to get real.

If you are adding in a new project…

How much time will this new project or commitment take? Make sure you are thinking through ALL the steps of this project and not forgetting pieces or details.

What specific days and times can you schedule into your calendar?

Is this project one of your HIGHEST priorities right now? If so, what other projects need to be ROLLED off your “to do” list permanently? Which ones can be moved out 3 or 6 months?

How much can you realistically get done this [day, week, month] AND STILL have time for self-care, family and everyday life?

What about surprise problems that come up (and they always do) … Factoring in surprise issues, do you still have time for this new project?

So if you ran your project through this gauntlet of questions and still are getting a YES – you have enough bandwidth to take it on, it supports the feeling you want to nurture within yourself AND you have enough time in your schedule for it, then HOORAY! Let’s call this a “divine” decision.

If not, then PLEASE START SAYING NO!
(My 2 year-old is offering a free training on this.)

While it may take a few minutes longer to make a wise decision, in the end your life, your business and most importantly your happiness will thank you.

Why?

Because I believe in my bones that our heart-based businesses are a marriage between the spiritual (your soul, intuition, creativity, feeling) and the practical (business strategy + systems, websites, technology – the works!).

Your personal happiness and your business’ success depends you paying close attention to BOTH.

So please – choose wisely – then map out your next few days, weeks or months with KINDNESS.

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income – while staying sane and practicing self-care. If you need support in prioritizing your to do list to finally create a successful retreat-based business or stunning destination retreat, you can find her at meghan@wanderlustentrepreneur.com.

avatar

Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Overworked, Overbooked & Overwhelmed in your Retreat Business? Oh no!

first post image
“But I thought it was divine!” wailed Julia*, my private business coaching client. (*Nope, that’s not Julia’s real name.) We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business. While she had many splendid reasons that...
read post

“But I thought it was divine!” wailed Julia*, my private business coaching client.

(*Nope, that’s not Julia’s real name.)

We had just spelunked through the motivations behind her decision to attend yet another training that she thought would help her expand her business.

While she had many splendid reasons that made the training seem like a perfect opportunity, she realized that her choice had actually been motivated by deep-seated subconscious feelings of loneliness, unworthiness and craving external recognition with a side dose of fear and desperation.

Julia had been challenging herself to THINK BIGGER – and that often translated to WORK HARDER. Yet working harder is rarely the answer to any problem when you have the perfectionist, overachiever tendencies (as me & my peeps tend to have). So when she looked at the bigger picture that included ALL her commitments, the training didn’t serve her – or her business.

Like many of my clients, Julia has a crazy amount of responsibility on her plate (don’t we all these days?!?) as a six-figure heart-based entrepreneur, coach and single mama who is actively growing her business and offering transformational destination retreats.

For everyone I talk to –  life and business, feels mighty intense these days!

Many of us are struggling with cash flow issues, technology challenges,and having way more ideas than time or trying to overcome the fear to take a leap into a bigger vision for ourselves and our businesses – while remembering our health and happiness. New problems seem to pop up every day and it feels like there’s never enough time to deal with them.

Quite frankly, we feel like our pants are on fire!

With all the stressors of life and biz, it can be challenging to figure out what to say “yes” or “no” to, how to prioritize what most needs to happen in your business – AND still stay sane and take care of yourself.

So before you add ONE MORE item to your “to do” list, how do you know if it’s perfectly “divine” or not a wise decision?

Here’s my 3 step decision-making solution.

Pick a decision you need to make – whether it’s around another project, training, social engagement or business opportunity. Could be… Should I say “yes” to presenting at this conference? Should I work on building my website? Is doing a webinar the way to market my retreat?

Got your question in mind? Good.

Now, as my firefighting hubby teaches our kiddos in case of a fire,
I want you to STOP. DROP. AND ROLL.

Before you add ANYTHING to your plate, I want you to first STOP. Get still (just for a moment. Please!).

First check in with how you FEEL as you ask yourself these questions:

♥        Does the thought of adding one more item to your “to do” list make you want to cry or scream? (Be honest!)

♥        Are you snippy with your partner, family, co-workers, clients or friends even when they are trying to help? (Uh-oh!)

♥        Do you sit down to work and feel unfocused, overwhelmed or not sure where to start?

♥        Do you have a low-level sense of anxiety, like you just can’t catch a breath?

♥        Are you “out of the flow” – money is tight, technology snafus keep cropping up, communication is garbled or situations are just not panning out for you?

♥        Can you remember the last time you took an entire day off or even a few hours – just for yourself? (No, time with your family doesn’t count!)

You are doing too much if you said, “Yep, that’s me” to one or more of these questions. I want you to proceed with caution – like my hubby does when entering a burning building – before adding one more iota to your life or business. Then…

After you read these instructions, I want you to drop down into your heart, take a few deep breaths and ask yourself: “How do I want to feel day-to-day in my life and in my business?”

Got your answer? (STOP. AND DROP. If you don’t!)

For me, I want to feel a combination of stimulated and calm. What’s your most desired feeling?

Now check in with your question:

Does your project, training, social engagement
or business opportunity support this feeling?

Again, drop down into the FEELING of it – not all the reasons that your mind justifies why it is or isn’t not what you “should do.” Some of the best decisions I ever made, made absolutely no “sense” but they felt right and turned out to be golden.

(Bonus: For those of you who are visual, I often picture myself having a conversation with my inner wise woman and see what she has to say about my decision.)

Got a yes?

Great. There’s still one more piece. Before jumping in and going for it, take a look at ALL the projects and commitments you have.

Now ask yourself:

Given EVERYTHING that’s going on in your life, does your project, training,
social engagement or business opportunity still support your desired feeling?

Still got a yes? Awesome. Move on to Step 3: ROLL.

Got a “not sure” or “I don’t know?”

Try DROPPING in and seeing if you take other projects or commitments OFF your plate if that would change your response. (See next step on how to do that!)

Got a no or a “not now?”

Great. Give yourself permission to say so. No is a powerful and often wise answer.

This last step is the key!

Please please please do NOT keep adding projects onto
your plate without ROLLING something else off.

What do I mean by that? Well, you can either ROLL another “to do” entirely off your plate (as in over the edge of the cliff, never to be seen again). Delete it. Forget about it. Wipe it off!

Or you can ROLL the project on down the road to a few days, weeks, months or years later.

Because here’s the deal. Most of us are already overloaded to the max. When we say “yes” to a new opportunity, then we have to also make some hard decisions and say “no” to other plans.

So look at your calendar. I hope you have both a daily calendar – and a month-by-month project calendar for the year. (If not, picture all the projects and work you have to do for this month.) Before you say YES to anything else, you need to take something else off your plate and delete or reschedule it.

Ok, so if you are contemplating saying “yes,” it’s time to get real.

If you are adding in a new project…

How much time will this new project or commitment take? Make sure you are thinking through ALL the steps of this project and not forgetting pieces or details.

What specific days and times can you schedule into your calendar?

Is this project one of your HIGHEST priorities right now? If so, what other projects need to be ROLLED off your “to do” list permanently? Which ones can be moved out 3 or 6 months?

How much can you realistically get done this [day, week, month] AND STILL have time for self-care, family and everyday life?

What about surprise problems that come up (and they always do) … Factoring in surprise issues, do you still have time for this new project?

So if you ran your project through this gauntlet of questions and still are getting a YES – you have enough bandwidth to take it on, it supports the feeling you want to nurture within yourself AND you have enough time in your schedule for it, then HOORAY! Let’s call this a “divine” decision.

If not, then PLEASE START SAYING NO!
(My 2 year-old is offering a free training on this.)

While it may take a few minutes longer to make a wise decision, in the end your life, your business and most importantly your happiness will thank you.

Why?

Because I believe in my bones that our heart-based businesses are a marriage between the spiritual (your soul, intuition, creativity, feeling) and the practical (business strategy + systems, websites, technology – the works!).

Your personal happiness and your business’ success depends you paying close attention to BOTH.

So please – choose wisely – then map out your next few days, weeks or months with KINDNESS.

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income – while staying sane and practicing self-care. If you need support in prioritizing your to do list to finally create a successful retreat-based business or stunning destination retreat, you can find her at meghan@wanderlustentrepreneur.com.

avatar

Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.

Got Website Woes? Can’t Get Your Business Bliss On?

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“MY Mama! MY blankie! MY stuffy!” My two year-old is shouting at the top of her lungs at her 8 year-old brother. She’s oblivious that it’s 5:30 in the morning – and that at the moment, he has no interest in any of these precious items – it’s all about...
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“MY Mama! MY blankie! MY stuffy!”

My two year-old is shouting at the top of her lungs at her 8 year-old brother. She’s oblivious that it’s 5:30 in the morning – and that at the moment, he has no interest in any of these precious items – it’s all about her.

Unfortunately many of us heart-based entrepreneurs, coaches and healers who offer transformational destination retreats are just as unwittingly “me” focused in our businesses, even though our deepest intent is to be of service to our clients.

woman-thinkingI can’t tell you how many times I’ve gone to review a client’s website only to find a statement like: “Welcome to Heartfelt Business! Maggie Sue is a Reiki Master, Massage Therapist & Energy Worker who has 14 years experience and has served hundreds of clients!”

Then I pop over to Maggie’s retreat page and it says: “Join me in Bali for 6 days and 5 nights of transformation and fun!”

Now imagine that you are Maggie’s client. Your heart has just been crushed. Or you are struggling with your weight. Maybe your finances are in disarray. You have real, serious and pressing problems. You want help.

And yet Maggie’s website is shouting “Me! Me! Me!” instead of asking “How can I help YOU?”

Ouch….

If you might also being guilty of having an egocentric rather than client-centric business and website, it’s okay. You are not alone!

Fortunately we can turn your business around from being about “me” (the practitioner) to being about “you” (the client) with few tweaks of your mindset and several action steps.

Every successful business is based on solving a pressing problem for their customers. This is called your promise. The more clearly you can articulate your promise – what problem you solve, the more profitable and transformative your business will be.

Got back pain? See a chiropractor.

Hungry for breakfast? Stop at a café.

Don’t know how to position, brand or market your retreat? You need a business coach and retreat strategist.

Many heart-based coaches and healers haven’t taken the time to become crystal clear on what makes you uniquely able to solve a practical pressing problem for your clients. I’m talking about the kind of problem that keeps people up at night. The one they worry about when sitting on their couch.

We haven’t identified and communicated their pain points or what tangible benefits are the result of working with us. Heck, we many not even want to point out that our clients have problems or some kind of pain in their life since we want everyone to be happy! And successful!!

exhausted-manWe make the mistake of talking about our modalities – all the trainings and certifications that we’ve collected along the way. Of course we absolutely need all our education, expertise and experience to be of service for our clients. Yet we don’t need to lead with this information.

Your training is about “me.” The truth is most clients don’t really care HOW you solve their problem – they just want you to help them solve it. Imagine your knee surgeon telling you the name of each scalpel she’s planning to use on your operation. Most likely you don’t care which tool – you just want her to enable you to walk without limping anymore.

It’s the difference between saying, “I’m a business coach and shamanic healer.” (This is about “me”) versus “I launch heart-based entrepreneurs, coaches and healers who offer transformational destination retreats into profitable online businesses.” (This is about “you” and the problem I solve.)

When you communicate the problem you solve clearly, and a client finds you – they should feel relief. Finally! Someone who gets me, knows what I’m going through and can help me solve my problem. Hallelujah!

I can’t tell you how many of my clients sigh when, after listening to their challenges, I say, “So. You want to have the freedom to work from anywhere in the world. You are all about changing lives – and you want to make a greater impact than you already do but you don’t know how to do that. Of course you want to make great money, but your website is a bit embarrassing, you’re fuzzy on your offerings and you’re constantly struggling to bring enough clients in. Plus you’re tired of doing this alone. You’re ready to share your message in a bigger way and you want someone to tell you how to do it.”

Ah. Finally! Someone who can solve a real pressing problem in their life!

Action Step: What’s your promise? What real, pressing problem can you solve for your client? Use this on your website and when you introduce yourself!

Picture yourself talking to your best girlfriend. Most likely you are talking a mile a minute, in a relaxed conversational tone, right?

Now go read your website or promotional material. Or imagine yourself sitting down at your computer to write copy for your website. Most likely you’ve shifted into more formal language. You’ve probably adopted spiritual speak, therapeutic speak, or healer speak. Talking “normally” just flew out the window.

successAs a healer, coach or therapist, we are trained to see the underlying issues that our clients struggle with. Perhaps they have entitlement or self-worth issues. Maybe they could benefit from the physiological and mental benefits of restorative yoga. Or their real issue might be that they haven’t connected to divinity or found their authentic self.

Yet how many of our clients tell their BFF that their real problem is that they haven’t connected to source lately? That the physiological benefits of yoga would make a huge difference in their life? Or that they are struggling to feel less entitled?

While as practitioners we may know that incredible, miraculous changes would happen in our clients’ lives if they tapped into their authentic power, we have to meet our clients where they are at and speak their language.

Every good relationship coach knows that someone who craves a passionate, intimate, romantic relationship really needs to start by loving and valuing themselves. Yet who wants to hear that you need to do some deep inner work on yourself before you are going to be in a healthy, fulfilling relationship?

But if you say, “Can’t wait to meet your soul mate? Tired of relationship after relationship not working out? Ready to meet the man or woman of your dreams?”

Now you’re talking – normally!

Action step: Review your website or trip page. Are you talking in the everyday language that your ideal client would use? When it comes to writing copy on your website or retreat webpage, don’t translate what your clients say into clinical or healer speak. Really listen to the words they use. Address their specific problems. Talk to them normally – the way you would to your girlfriend. Please!

How many times have you received an e-newsletter in your inbox that tells you all about a healer or coach’s next event or program and you haven’t heard from them in months?

Yep, another case of “all about me.”

unhappy-entrepreneurOuch again…

Of course as the healer or coach sending out the e-newsletter, we know our event or program is amazing and transformative. We are super excited about it and can’t wait to share it with our clients.

And yet when you send out newsletter after newsletter that only talks about your events, you are not truly being in service to your clients.

What about sending newsletters that have high-value content and info that solves your clients pressing problems month-after-month? You give first. You show that you care. You have expertise and wisdom to share.

You create an enticing freebie on your website – an ebook, audio or video, a report that gives the first steps to delivering on your promise. (No one is going to give you their email to “Join my newsletter for tips & the latest news!” these days.) You deliver a free webinar that is chock full of information and action steps.

Then… and only then do you make an offer to continue working with you. Because you have so much more to share and have established that you deserve to be paid for it.

Come from a place of abundance. Share your best material. Consistently and for free. Don’t worry about giving away for “nothing” because in order to truly implement your material and integrate it into their lives of course your clients are going to want and need to work with you.

Be generous!

Action step: Do you have an enticing high-content freebie on your website? Are you sending out quality information at least once a month (if not weekly) and then occasionally sharing news on your events, program or retreat? Do you offer free teleclasses or webinars to build your list? If not, start now!

For centuries, humans have gathered around the fire or snuggled up at bedtime to listen to stories. A good story hooks our attention, creates connection between the author or characters and the reader and can teach us a lesson.

woman-brainstormingYour bio should be a good story – not read like a resume. Your bio should help your clients get to know, like and trust you so they are more likely to buy from you (because what you are selling is going to deeply impact their life – right?)

When you tell your story – the challenges you’ve overcome, how you gained the hard-won wisdom in your life and you share yourself in an open, vulnerable (and yes still professional) way, then your clients instantly get that you know what you are talking about. You’ve been through the trenches and have come out the other side all-the-wiser.

Ultimately your bio isn’t even about “me” – it’s about “you,” your client. You are selecting stories that illustrate their problems and how you can solve them. It’s an opportunity to teach, to hint at the process you use, to show your clients that they are not alone and they too can make the change they want to see in their life.

Yes, you can sprinkle in references to your credentials in a conversational way. But no one is all that interested in how many letters you have after your name, how many hours you sat through a training or how many different modalities you have mastered.

Here’s a few examples of bios that tell a story & still establish credibility:

Mine: www.wanderlustentrepreneur.com/meghan-gilroy/
Cara Andershock’s: www.journeystothesacred.com/meet-cara
Sara Dochterman’s:www.getgutsygoddess.com/about-2/

Action step: Re-read your bio. Are you telling your story in a way that lets your clients know, like and trust you? Or does it read like a spruced up resume or CV? Rewrite your bio as a story.

Summing up: There are times when my toddler shifts out of being “all about ME!” and is quite helpful and sweet – she unpacks her and her brother’s lunchbox or rubs his back when he’s chilling on the couch. When she does, you just want to love her up and squeeze her.

Shifting from “me” to “you” in your business will have similar positive results.

As you make the changes I’ve recommended in your business so that it’s less ego-centric and more client-centric, you’ll attract more clients, foster deeper transformation and make more money.

Now that’s being of service!

Meghan GilroyTo your wanderlust life,
Meghan Gilroy Co-Director @ Wanderlust Entrepreneur & Retreat Strategist & The Retreat Blueprint Program

Meghan launches heart-based entrepreneurs into profitable online businesses so you can travel the world, change lives and make a fabulous income. If you have website woes or can’t get your business bliss on, you can find her at meghan@wanderlustentrepreneur.com.

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Meghan Gilroy is a shamanic healer, life & business coach and mindful mama filled with practical spirituality. She untangles relationship, career, health and money issues by nurturing intuition and simple self-care.